The tourism industry is vital to Scotland's
economy and visitor spend is currently
around £4.1 billion a year. It provides
employment for roughly 210,000 people,
spread all over Scotland.
A growth ambition was set by the
industry and the Labour/Lib Dem
Scottish Executive in 2005 to grow the
revenue from Scottish tourism by 50 per
cent over ten years. We are now past the
halfway point, with zero growth.
If Scotland is going to remain a major player, we believe that it has to compete
on quality, not price. That means getting
skills right, getting investment into the
industry and getting a year-round
We need a highly trained and skilled
workforce. We have to get everything
right, from the welcome to the general
standard of customer care. Tourism
training in Scotland currently involves
over 400 courses provided by 40
different institutions. We will establish
a private sector group to deliver
a wholesale rationalisation, creating
a smaller number of industry-approved
courses provided by fewer providers. The
system must become demand-led so
that we tackle the mismatch that exists
between the skills required by employers
and the skills offered by applicants.
Investment is needed to improve the
fabric of the industry, yet many tourism
businesses are struggling to raise
finance at the moment. So we will
investigate the viability of a Scottish Tourism Investment Bank, based on the
We will lead development of a "Year-Round Tourism Strategy". This will help
ensure that tourism businesses make
a continuous contribution to their local
economies and will make employment in
the industry more stable and rewarding,
which will in turn raise the calibre of
entrants and encourage the retention
and development of staff.
We will retain the number of Tourist
Information Centres (TICs), although
encourage premises-sharing with other
organisations. We will ensure all TICs
provide Scotland-wide information to
encourage tourists to travel
To encourage more visitors to come to
Scotland, we will aim to establish an EU
compliant successor to the Air Route
Historic Scotland manages many sites
that are in an enviable position for
encouraging visitors to take advantage
of a whole host of tourism opportunities
across Scotland. We will place a formal
obligation on Historic Scotland to
promote tourism across Scotland.
Please see page 12 of the Scottish Conservative Party manifesto for this policy.
Please also see the Scottish Conservative Party spending plans and the Scottish Conservative Party summary budget which relate to their manifesto.
The party had no previous policy stated on its website for this topic for comparison.
Retrieved on 09/04/11 (9:05pm) from: 2011 Party Manifesto